Services

Website DevelopmentWebsite Development

Since 1999, Anderson & Norrie have been building website's for most industry sectors using the latest web technologies and best industry practice for coding, content, and SEO.

We will develop a cost effective, results driven website for you that will be noticed. Then using the best available reporting software help you manage your site - effective management requires accurate measurement and monitoring.

Our website's can include the following modules: Content Management System (CMS), Email Marketing, and powerful eCommerce solutions.

The best website design should have interesting and persuasive content that leads visitors to a selection of your products and or services, remember a new visitor needs to find what they are looking for quickly, hence the need for content that is easy to follow and intuitive navigation links. The visitor then needs to be convinced that you're the right company for them, this is why your website content also needs to include various guarantee and credibility statements i.e. experience, testimonials from existing customers, service guarantees, etc. We will help you write/edit new or existing content.

Once your visitor is convinced that you can reliably deliver the product or service, they need an easy way to request info, make a booking, order, or buy, using an on-line form, email, or phone.

We can provide testimonials from our existing customers please contact us. Our experience is your advantage.

Website AuditWebsite Audit

We provide a FREE Website Audit process which tests a website's compliance to various international standards and ranks it against others.

The Audit process checks the following:

  • Code markup validation
  • Broken links
  • Page load times
  • Cross browser compatibility
  • Marketing grade
  • Search engine compliance

Please request a website Audit here

Search Engine  MarketingSearch Engine Marketing

We will setup and maintain Google Adwords programmes, and setup Google Analytics to track your website activity.

We will Verify your site with Google, Bing, and Yahoo.

We will create sitemaps and update sitemaps when you add more pages to your site.

We work with Google and Bing webmaster programs to verify your site with them. This helps your site get found by these major search engines. Search engine optimisation is a natural part of our business. We have a high success level in page ranking for our clients.

Note there is a logical crossover between SEM and SEO*

More SEM info ...

Search Engine OptimisationSearch Engine Optimisation

Search Engine Optimisation (SEO) is the art of making sure that your business shows up at the top of the results for relevant searches on major search engines such as Google, Bing, Yahoo etc. That’s the free placements, not the ads. 2 out of 3 New Zealanders research purchases online before making them. Every day, almost regardless of what you produce, sell or provide, there are a large number of searches on these search engines by people looking for exactly what you sell.

The major factors that influence good SEO rankings are:

  • Good and relevant content for your industry sector - Content is King.
  • Fresh quality content - regular website updates
  • A correctly configured and compliant website using best practices
  • Social Media Optimisation - this strongly influences incoming links to your site
  • Website traffic levels - also influenced by SEM and SMO

Note: There are many other factors that influence your website's rankings (e.g. the Google Search Engine Algorithm reportedly includes 200+ Parameters) but the above items are the most significant.

More SEO info ...

Social Media Optimisation

Social Media Optimisation (SMO) is now a major factor in Search Engine Optimisation, social sites include Facebook, Twitter, YouTube, Google+, LinkedIn, etc. These social sites are typically linked back to your Blog - see Incoming links to your site.

Social media optimisation is now closely linked to search engine optimisation, as search engines are increasingly using the recommendations of users of social networks such as Facebook, Twitter, and Google+ to rank pages in the search engine result pages. The implication is that when a web page (blog page excerpt) is shared or "liked" by a user on a social network, it counts as a "vote" for that web page's quality. Search engines now use these votes to rank web sites in search engine results pages.

See chart below which shows a typical method of sharing news items via social media:

Social Media Chart

 

Social Media Icons Visit our Twitter page Visit our Blog page Visit our Facebook page